Imbue Biz

The Indian Car Market is quite volatile. Customer demands keep on changing and the manufacturers that have coped up with these changing demands have survived.  Original Story by Prashant Sachdev Unlike the 80s and early 90s, which were primarily dominated by two car makers (and two primary car models), customers have multiple options to choose from. During the last 30 years, the Auto Industry has changed a lot - with many players exiting the Indian Market (HM, Daewoo, GM and Ford) and others struggling (Honda). The Rise During the 20th Century, two car makers, namely Hindustan Motors and Maruti Udyog Ltd. dominated the Indian Roads. Hindustan Motors ruled the market through it’s revolutionary sedan Ambassador. Maruti Udyog (which started as a joint venture between Maruti Udyog Ltd. & Suzuki Motor Corporation) gained popularity from it’s Maruti 800 hatchback. Later, Maruti also launched the Maruti 1000 to compete in the Sedan Segment (which was an older version of the Maruti Est...

A homegrown company that has made the lives of MNCs miserable! The automotive industry in India is one of the largest automotive markets in the world. In this industry, the foreign automotive industries manufacturing and selling in India, play a major role in the growth of this industry. But, the Indian-origin companies too play an important role in the same. Some of the top Indian players include Mahindra & Mahindra, TATA Motors, Eicher Motors, Hero Motocorp, Bajaj Auto, TVS Motor, AMW, Force etc. This story focuses on how a tractor distributor company shaped it's path to become one of the key players in the modern auto industry : EICHER MOTORS But first, tell me something about Eicher Motors! The company's origins date back to 1948, when Goodearth Company was established for distribution and services of imported tractors. Later, Eicher Tractor Corporation of India was established with Eicher Tractor Company, a German tractor manufacturer. By 1960...