Imbue Biz

A homegrown company that has made the lives of MNCs miserable! The automotive industry in India is one of the largest automotive markets in the world. In this industry, the foreign automotive industries manufacturing and selling in India, play a major role in the growth of this industry. But, the Indian-origin companies too play an important role in the same. Some of the top Indian players include Mahindra & Mahindra, TATA Motors, Eicher Motors, Hero Motocorp, Bajaj Auto, TVS Motor, AMW, Force etc. This story focuses on how a tractor distributor company shaped it's path to become one of the key players in the modern auto industry : EICHER MOTORS But first, tell me something about Eicher Motors! The company's origins date back to 1948, when Goodearth Company was established for distribution and services of imported tractors. Later, Eicher Tractor Corporation of India was established with Eicher Tractor Company, a German tractor manufacturer. By 1960&